Most worldbuilding guides say start with cosmology and work down. That's backwards. The best campaign worlds are built from the tension outward.
The Inside-Out Method
1. What is the central tension? 2. Who are the 3-4 factions involved? 3. What happens if the players do nothing?
Faction Clocks
Give each faction a clock (4-8 segments) representing their goal progress. Each session, advance clocks based on faction actions.
Worked Example: The Ashenmere Valley
Central Tension: Three factions compete for a magical resource.
If players do nothing: The Iron Covenant wins in 6 sessions.
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